purple coneflower

Water purple coneflower (Echinacea purpurea 'Ovation') regularly and deeply. It prefers moist but well-drained soil. During the first growing season, water deeply once every week to ensure that the soil is evenly moist. Once the plant is established, water it deeply every 7 to 10 days or when the top 2 to 3 inches of soil are dry. In periods of extreme heat or drought, you may need to water more frequently.

Purple coneflower (Echinacea purpurea 'Ovation') thrives best in full sunlight. For optimal growth and flower production, it requires 6-8 hours of direct sunlight daily throughout the growing season, spring through fall. It can also tolerate some light shade, though it will produce fewer flowers in lower light.

Purple coneflower (Echinacea purpurea 'Ovation') should be pruned in the spring, once the danger of frost has passed. Prune off any dead or damaged stems, as well as any spindly shoots or suckers, and reduce the plant by 1/3 to 1/2 if it has become leggy or overcrowded. If needed, you can divide the plant into smaller clumps and re-plant them in the garden. Pruning can also be done in the fall after flowering has finished. Deadhead the flowers to help with seed production.